Investing in BI creates an asset - only if it is used can it create value
Exploiting your insights is the only way you can realize the benefits of your BI investment. It's common for consultants and vendors to describe the BI value propositions in fuzzy terms like: flexibility, collaboration, customer insights, or improved information sharing.
But investing in BI to achieve these benefits may actually diminish business value unless these concepts can be transformed into operational terms and realized through business processes that affect revenue and/or costs.
Most BI projects end after the implementation, instead this should be considered the mid-point. The reason the majority of BI projects fail to live up to business expectations is the information and insights delivered are not effectively acted upon.
Only through effective business process engineering (or re-engineering) and a solid change management plan can you achieve the ultimate benefit of BI - performance optimization.
But investing in BI to achieve these benefits may actually diminish business value unless these concepts can be transformed into operational terms and realized through business processes that affect revenue and/or costs.
Most BI projects end after the implementation, instead this should be considered the mid-point. The reason the majority of BI projects fail to live up to business expectations is the information and insights delivered are not effectively acted upon.
Only through effective business process engineering (or re-engineering) and a solid change management plan can you achieve the ultimate benefit of BI - performance optimization.